Collapse of Fox News Viewership Reflects Its Leftward Shift Fox News, MSNBC gain viewers from January, while CNN sees losses. All Rights Reserved. Fox has instituted its first major programming shift since 2017 in an attempt to stem the bleeding, to little avail. That CNN, the first network in the 24-hour news business, reports on the ratings of two of its rivals shows just how important conservative viewers are in the industry. In the Fox earnings call, Lachlan Murdoch said his networks audience is firmly center right., And we believe where were targeted to the center right is exactly where we should be targeted. "The margin was narrow Kelly averaged 229,000 viewers in the demo and MacCallum averaged 203,000 but it is still a milestone in the cable news industry," CNN reported. Most Nielsen-rated networks can be found here, with the exception of a few channels that are not ad-supported. "Newsmax is ranked fourth from the bottom in the 24-hour ratings (excluding 6 for which there are no ratings), and Newsmax is ranked 22nd out of 24 on the 'Major Networks' to which it . "Leading Cable News Programs in The United States in November 2022, by Total Number of Viewers (in Millions). A paid subscription is required for full access. Its learning that loyalty is hard to win and easy to lose. Despite a recent New York Times column that derided him as the king of Trump TV, Ruddy said, My experience with the New York Times has always been pretty good. In recent months, Newsmax has quietly poached some top OAN talent who, insiders said, sought either bigger audiences or a move away from the MAGA channels epic nuttiness. Stay on course, treat the reporting of the news respectfully, and your audience will remain steadfast. Turning to the camera he said: Whoa, whoa, whoa I just think we have to be very clear. The leagues own networks NFL (up 32%), MLB (45%) and NBA (71%) rose as well. Among Asian Americans surveyed, fewer (29%) said they got political news from Fox in the past week. Now Amazon is on the battlefield, Are you are Republican or a Fox News Republican? emails & texts from its hosts showing they intentionally presented false allegations about election fraud to keep ratings & profits up. But in the wake of . Business channels experienced similar slumps: Fox Business Network was down 48%, while CNBC was off 13%. So Help Me Todd followed with 4.6 million viewers . Prior to the election, his audience barely registered at Nielsen Ratings, drawing only about 10,000 viewers in the coveted age 25-54 demographic, and just 100,000 viewers overall. Fox News has dominated CNN, MSNBC and NewsNation in the ratings, posting more viewers across the day than the other three cable news networks combined from 5 p.m. to midnight Wednesday, Mediate . Network president Charles Herring recently acknowledged to The New York Times that the already thinly staffed network has lost more than a dozen staffers in recent months. ", Forbes, Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) Statista, https://www.statista.com/statistics/682131/cable-news-program-viewership-usa/ (last visited March 04, 2023), Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph], Forbes, November 30, 2022. (Add a comma and three zeroes to the end of . Cable news lost plenty of viewers in 2021 - The Boston Globe or a while, it looked like the dominance of Fox News could be a casualty of the 2020 election. While Newsmaxs ratings have since precipitously fallen, along with the rest of cable news, the network still pulls in far more viewers than it did pre-election, averaging roughly 150,000 total viewers per day. Yet, its move to the left began to accelerate in recent years and . Last year, the newsies were among the winners. Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49. The data does not suggest, in other words, that users of these challengers have abandoned Fox News. There is also some overlap among those who turn to Newsmax and those who turn to OAN. Newsmax, OAN have Fox scrambling after ratings hit. One America News Network dropped by DirecTV, a major financial - Yahoo! Among those with a high school education or less, 52% got news from Fox News, followed by 43% of those with some college, 36% of college grads and 31% of those who did postgraduate work. Comcast Corporation's networks household viewers 2021; AT&T video revenue 2013-2021; AT&T: no of video . May 2021 Ratings: CNN Is Top 10 Cable Network, But Continues - Adweek Meanwhile, Trump took aim at the news networks ratings decline, singling out figures who have been critics or, like Fox News Chris Wallace, have posed challenging questions in interviews. Fully 77% of U.S. adults who got news from Newsmax in the past week also said they got news from Fox News. Everyone who took part is a member of Pew Research Centers American Trends Panel (ATP), an online survey panel that is recruited through national, random sampling of residential addresses. In January 2021 Fox News Ratings Fell Behind CNN And MSNBC - Forbes Could Fox News lose its grip on far-right conservative viewers to OAN, on the other hand, has not only continued to traffic in baseless conspiracies and claims about the election, but has seemingly doubled down in recent weeks. This can create a mutually beneficial opportunity for talent to move to another network or segment in news. This way nearly all U.S. adults have a chance of selection. Nielsen TV Ratings. Could Chinas Petroyuan Give Rise to a New World Energy Order? Their journalists tend to be super smart. DirecTV Drops OAN, So Trump Suggests AT&T Boycott - Intelligencer Herring, however, disputed claims that his stations ratings are minuscule. OAN, which stands for One America News Network (there's no second "N" in the logo), is actually beating Fox News sibling Fox Business in the cut-throat ratings race, according to Rentrak, which . CNN averaged 1.149 million viewers on Sundays between 4 p.m. and 6 p.m. Trump wrote, A wonderful thing to see!. The conservative-leaning networks ratings dipped after months of complaints by former President Donald Trump and anger stemming from its election-night coverage. ESPN led all, of course, up 11% to an average of 1.6 million viewers in primetime. Leading cable news programs in the United States in November 2022, by total number of viewers (in millions) [Graph]. OAN, a Dependable Trump Promoter, Faces a 'Death Blow' Were not in the tank for anybody. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). Deep-Luck-2377 . Most-Watched Television Networks: Ranking 2021's Winners and Losers Complete Broadcast, Cable and Pay TV Ratings Ranker for 2021 in Total Viewers and Adults 18-49 One America News (OAN), one of the fastest growing networks on television, and the hottest, is doing a magnificent job of exposing the massive fraud that took place, Trump wrote in a statement on his personal website. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Golingan was subsequently fired by OAN. Both OAN and Newsmax are more . OAN and Newsmax are probably teaching a lot of people who were resisting watching news on their computer to do it, just like grandchildren convinced a lot of older people to finally get an email address or get on Facebook back in the day, said Robert Thompson, professor of radio, television and film at the Newhouse School of Public Communications at Syracuse University. A few weeks later, Salvi quietly showed up on Newsmax, revealing his new role as a Rome-based foreign correspondent with the network. CNN, which launched 24-hour news in 1980, had the field to itself until 1996 when both MSNBC and Fox launched. Perhaps because rising crime rates could hamper his chances for reelection. CNN Audience Crumbling - No Regular Program Averaged One Million The website Mediaite reported Monday that Newsmaxs ratings, like most cable news networks, declined last month after an election-related surge. Furthermore, in January 2021, for the total day (M-Sun 6 a.m to 6 a.m.), Fox News with an average audience of 1.3 million viewers, lagged behind CNN with 1.9 million viewers and MSNBC at 1.6 . Chart. Maddow tops 2 million wiewers to lead MSNBC . Fox figured out they didnt need to get 30 million people to watch; they didnt need 10 million people to watch. Cable news ratings; Murdoch admits Fox hosts endorsed election lies; Lester Holt gets a win over David Muir. November 16, 2021; Monday TV Ratings: 9-1-1, Ordinary Joe, All American, NCIS, Dancing with the Stars November 2, 2021 Previous Post. and the January 6, 2021, Capitol insurrection. Those moves followed Newsmax poaching OANs White House correspondent Emerald Robinson last year. Source: Nielsen, NPM (12/28/2020-11/28/2021, Live+7 and 11/29/2021-12/12/2021, Live+SD vs. 12/30/2019-11/29/2020, Live+7 and 11/30/2020-12/13/2020, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, ad-supported and premium pay networks. As CNN reported in December 2020, Newsmax briefly beat Fox in the valuable demographic of 25- to 54-year-olds, when Greg Kelly Reports bested The Story with Martha MacCallum on a Monday night. Newsmax's viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and . OAN Stars Bolt for Newsmax as Pro-Trump Network Reaches New Levels of I consider it a badge of honor to have left a network such as OAN as I head back to a newsroom built on ethics and integrity, one former on-air personality declared to The Daily Beast. You need at least a Starter Account to use this feature. Since January 2002, FNC remained the most-watched cable news network across both day-parts with total viewers and in the key 25-54 demographic. As in talk radio, the audience is graying, and Newsmax and OAN could have a technological advantage because they came of age during a time of transition that is affecting all forms of conservative media. One network insider told The Daily Beast that employees were nervous that OAN could find itself hit with expensive lawsuits by Smartmatic and Dominion for continuing to push the envelope with their election conspiracies. The New American magazine, published twice a month in print and daily online, is the essential news source for freedom-loving Americans. CBS and NBC . San Diego's OAN Losing its Biggest Revenue Source as DirecTV Cuts Ties SAN DIEGO, May 22, 2019 /PRNewswire/ -- One America News Network (" OAN ") announced today continued strong ratings as the 2020 Presidential Election season begins to reach top-of-mind awareness . But heres who might, From J.K. Rowling to Josh Hawley, writers with unpopular beliefs are under siege. ET program called Cortes and Pellegrino, co-hosted by former Trump campaign senior adviser Steve Cortes. DirecTV dropped OAN in April 2022 "following a routine internal review," and stopped carrying Newsmax in January. Fox News had been the cable network oasis for conservatives for many years. In fact, Trump support was so deep among Fox News viewers that the Public Religion Research Institute examined the differences between Republicans and a subset dubbed Fox News Republicans. Support for Trump was highest among the 40% of Republicans who said they trusted Fox News more than any other source. Ruddy, 56, was on his way to lunch at Mar-a-Lago, the historic Palm Beach club that Trump owns, when he spoke with the Deseret News. Fox News topped the June viewership figures as well as the second quarter ratings, but all of the news networks continued to show steep declines in a post-election, post Donald Trump presidency news environment. Meanwhile, looking at just fall, Fox pulled ahead in adults 18-49 (1.4) to rank tops in season to date ratings, ahead of NBC (1.3), CBS (0.8) and ABC (0.8). Democratic representatives sitting on the House Energy and Commerce Committee wrote DirecTV and other providers in February 2021 urging the company to drop Newsmax, Fox News and One America News Network (OAN).